Megacall Call Tracking Setup Instructions

Megacall's call tracking system serves various purposes, providing valuable insights and tracking the effectiveness of different marketing sources. Here's how you can utilize call tracking and its advantages:

Tasks Addressed by Megacall Call Tracking:

• Collect Information about Website Visitors:

Analyze website visitor interactions before calls, including viewing depth, number of visits, and referring sources.

Learn about the countries your clients are calling from and assess the percentage of target calls.

• Track Marketing Source Effectiveness:

Evaluate the effectiveness of marketing sources such as contextual and banner advertising.

Compare the performance of different advertising channels and campaigns, including paid search versus organic search.

• Track Offline Advertising:

Assign unique phone numbers and budgets to offline advertising channels like billboards, newspapers, leaflets, radio, and TV.

Measure the effectiveness of each channel and the cost per call to allocate marketing funds efficiently.

Advantages of Megacall Call Tracking:

• All call tracking features are free, with monthly fees only for virtual numbers at the regular rate.

• Call tracking integration with Google Analytics.

• Simple setup and convenient statistics view.

Setup:

• Go to "Services" – "Call tracking" in your account.

• Create a separate tracker for each project with its settings and statistics.

• Click "Create a Tracker" and choose an objective for call tracking use.

• Data Collection: Collect information on each website visitor without requiring channel setup and advertising sources.

Online Advertising: Track the effectiveness of known advertising sources.

Offline Advertising: Set up a simple tracker to measure offline advertising performance.

Note: The call tracking features are free, and you only pay monthly fees for virtual numbers at the regular rate. Integration with Google Analytics is available, and the setup is user-friendly with convenient statistics viewing.

Data Collection

General settings will come pre-configured with the necessary parameters; feel free to modify them as necessary.

• Tracker Name: Appears only in your account.
• Target Call Duration: Calls lasting longer than this duration are considered target calls.
• Tracking Duration: Average time visitors spend on the website for dynamic call tracking.
• Your Website: The default code works for all websites. Enter specific websites or use "*" for all subdomains.
• Number Format on the Website: Choose or create a format for displaying phone numbers.

Extended Settings

Add phone numbers equal to the number of concurrent website visitors during peak hours.

Each visitor gets a unique phone number, ensuring the number is displayed to only one visitor at a time.

Click "Continue" after choosing numbers.

Channels and Sources

By default, all sources are tracked with number substitution for all visitors.

Enable number change only for specific advertising channels if needed.

Click "Continue" if number substitution should be enabled for all visitors.

Code Placement

Place the provided code in the head tag on all website pages.

Add CSS class "zphone" to tags containing phone numbers for substitution.

Assign the "zphone" class to links for clickable numbers.

Tracker Completion

Tracker settings are complete, and the code is placed on your website.

To accept calls, connect a program on your computer, a smartphone app, or an IP Phone.

Recommended to use Megacall's free Cloud PBX for additional features like call recording and 

CRM integrations.

Apply the CSS class "zphone" to all tags containing phone numbers for substitution (or your customized class, if changed during step 1). 

Example:

<div class="zphone">442081270777</div>

For the number to be clickable, assign the "zphone" class to the link (tag <a>). 

Example:

<a href="442081270777" class="zphone">442081270777</a>

The tracker configuration is complete.

To answer a call, connect a program on your computer, a smartphone app, or an IP phone. 

We recommend using Megacall’s free Cloud PBX along with call tracking. It will assist you in distributing calls among your employees and utilizing additional free features, such as call recording and integrations with popular CRM systems. 

You can also receive information about calls to the call tracking number and callers’ ClientIDs via webhook notifications (CALL_TRACKING).