The UK telecommunications regulator, OFCOM, has implemented several measures to regulate the telecommunications industry and protect consumers from fraudulent activities, such as scam calls and texts. These measures have been put in place to ensure that consumers are safe from fraudulent activities while still being able to enjoy the benefits of modern telecommunications.
One of the measures introduced by OFCOM is the "Do Not Originate" (DNO) scheme. This scheme is designed to prevent the spoofing of telephone numbers by scammers. The DNO scheme allows telecom providers to block calls and messages from numbers that have not been allocated to any service provider. This means that if a caller ID displays a number that doesn't belong to any telecom provider, the call will be blocked.
While the DNO scheme is not foolproof and some scammers may still be able to bypass it, it is a step in the right direction towards protecting consumers from scammers and fraudsters. Consumers can also download approved call-blocking services as an additional layer of protection against scam calls and texts.
In addition to the DNO scheme and approved call-blocking services, OFCOM has also established regulations that limit the number of unsolicited marketing calls that businesses can make to consumers. Businesses must have the consumer's prior consent before making any marketing calls. This regulation has significantly reduced the number of unwanted calls that consumers receive.
To make sure you comply with OFCOM regulations, we recommend you look at the following article: Ensuring OFCOM Compliance: Essential Checks for Your Call Centre
It is important to note that if a company wants to place outbound calls to known contacts who have already consented to receive calls from the company, Megacall has an alternate direct route available.
However, this carrier is a premium route and will not accept call centre traffic. It is only suitable for manual calls to known contacts who have already consented to receive calls from the company.
OFCOM's call regulation measures are not only beneficial to consumers but also to businesses. By reducing the number of unwanted calls and texts, consumers are more likely to engage with legitimate companies adhering to OFCOM's regulations. This, in turn, can improve the reputation and trustworthiness of companies in the eyes of consumers.
In conclusion, OFCOM's call regulation measures are a positive step towards protecting consumers from scammers and fraudulent activities. With the DNO scheme, approved call-blocking services, and regulations on unsolicited marketing calls, consumers are better protected from unwanted calls and texts. OFCOM's regulations can also help businesses improve their reputation and build consumer trust. For more information on OFCOM's call regulation measures, visit their website at https://www.ofcom.org.uk/phones-telecoms-and-internet/information-for-industry/policy/tackling-scam-calls-and-texts/do-not-originate
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