8 Tips to Bypass Spam Filters and Get Your Business Calls Answered

If you are a salesperson or a marketer, you know how frustrating it can be to get your calls ignored or blocked by spam filters. Spam filters are designed to protect consumers from unwanted and fraudulent calls, but they can also prevent legitimate business calls from reaching your prospects. 

How can you bypass spam filters and get your business calls answered? Here are some tips to help you:

1. Use a local phone number. Spam filters often flag calls from unknown or out-of-state numbers as potential spam. Using a local phone number can increase your chances of getting through to your prospects and show them that you are relevant to their area.

2. Verify your caller ID. Some spam filters use caller ID verification to check if the caller is who they claim to be. If your caller ID is not verified, your call may be marked as spam or spoofed. You can verify your caller ID by registering with a service like STIR/SHAKEN or using a third-party app like Hiya or Truecaller (more info about third-party apps here)

3. Avoid using robocalls or prerecorded messages. Spam filters can detect if you are using a robocall or a prerecorded message and block your call accordingly. Robocalls and prerecorded messages are also illegal in some countries and regions unless you have the prior consent of the recipient. Instead of using robocalls or prerecorded messages, use a live person to make your calls and personalize your pitch.

4. Segment your audience and tailor your message. Spam filters can also analyze the content of your calls and flag them as spam if they are irrelevant, generic, or repetitive. To avoid this, segment your audience based on their needs, interests, and preferences, and tailor your message accordingly. Use specific and relevant information that shows how your product or service can benefit them and address their pain points.

5. Do not call too frequently or at inappropriate times. Spam filters can also track the frequency and timing of your calls and block them if they are too frequent or at inappropriate times. Calling too frequently or at inappropriate times can also annoy your prospects and damage your reputation. To avoid this, follow the best practices for cold calling, such as calling during business hours, spacing out your calls, and respecting the do-not-call lists.

6. Ask for referrals and introductions. Spam filters are less likely to block calls from known or trusted sources. Therefore, one of the best ways to bypass spam filters and get your business calls answered is to ask for referrals and introductions from your existing customers, partners, or contacts. Referrals and introductions can help you establish credibility and rapport with your prospects and increase your chances of getting a positive response.

7. Use email or social media to warm up your prospects. Spam filters are not the only obstacle you face when making cold calls. Your prospects may also be busy, distracted, or skeptical of your offer. To overcome these challenges, you can use email or social media to warm up your prospects before calling them. You can use email or social media to introduce yourself, share valuable content, build trust, and generate interest in your offer. This way, when you call them, they will be more likely to recognize you and listen to you.

8. Test and optimize your strategy. Spam filters are constantly evolving and adapting to new trends and techniques. What works today may not work tomorrow. Therefore, it is important to test and optimize your strategy regularly to see what works best for your audience and industry. You can use tools like CallRail or CallTrackingMetrics to track and measure the performance of your calls, such as the answer rate, conversion rate, and feedback rate. You can also use tools like A/B testing or split testing to compare different versions of your message, script, or offer and see which one generates more responses.

By following these tips, you can bypass spam filters and get your business calls answered more often. Remember that spam filters are not your enemy; they are there to protect consumers from unwanted and fraudulent calls. By respecting the rules and regulations of cold calling, providing value to your prospects, and building relationships with them, you can increase your chances of success and grow your business.